Directed Health- your source for CDHC strategic planning, marketing & consulting

Our Services

Our Full Service Marketing Solutions, Combined with the Smart Use of New Technologies, Will Help Insure You’re on the Right Path

At Directed Health, we create marketing strategies and execute successful marketing programs that deliver results.  We are a marketing services and consulting firm that specializes in employing the use of new technologies to achieve key business goals which include increased revenue, reduced costs and improved customer satisfaction.  We have over 20 years of experience leading new business development initiatives in sales, marketing promotion, channels management, and marketing communications. Directed Health is ready to apply our experience to your business challenges today.

We’ll help grow your business, raise capital, and execute your strategies to achieve success. A partial listing of our functional capabilities and the goals we can assist you with include:

  • Identify new customers, markets or ways to grow your business
  • Understand industry trends or purchasing patterns to function more effectively
  • Raise equity or secure debt financing
  • Merge, acquire or divestiture of business unit
  • Establish a business transformation, restructuring or commercialization strategy
  • Develop business roadmap to reach a set of defined goals

Marketing Strategy

  • Acquire new customers
  • Retain and grow existing customer relationships
  • Establish key service/product differentiators
  • Develop an online web strategy
  • Create a brand strategy and loyalty incentives
  • Employ business partnerships for strategic advantage

Corporate Identity and Branding

  • Positioning Statements, messaging and Unique Value Proposition
  • explains the ideal manner in which customers and other constituents should view the company
  • Defining what your company’s brand should stand for
  • Helps drive marketing communications, advertising, promotion and other deliverables

Marketing Communications, Advertising and Promotion

  • Plan results-oriented marketing communications
  • Articulate new offerings
  • Enhance message relevance, quality and content
  • Identify optimal mix of message delivery options
  • Transition from warehouse fulfillment to print-on-demand environment

Healthcare Automation and IT Strategies

  • Leverage new technologies and alliagn them with your other corporate business strategies and objectives
  • Provide information for consumer empowerment through health management tools including self-care health information and wellness
  • Patient-friendly tools to provide decision support of available healthcare options including cost and quality and other matters related to pricing and transparency
  • Automated tools for capturing and integrating clinical data and transactions from various collection points and maintaining electronic health records
  • Health 2.0/3.0 tools which refer to the creation of web-based communities of stakeholders to enhance the sharing of health information to enhance patient care
  • Explore and evaluate current and potential distribution channels
  • Manage sales and distribution channels more effectively
  • Enhance service and support using new approaches
  • Evaluate methods of sales force optimization
  • Enhance existing sales process operations
  • Explore and evaluate current and potential distribution channels
  • Manage sales and distribution channels more effectively
  • Enhance service and support using new approaches
  • Evaluate methods of sales force optimization
    Enhance existing sales process operations

  • Implement methods to increase patient compliance and drug refills
  • Evaluate the impact of delivering customized patient kits/guides

Copyright © 2008  Directed Health  All Rights Reserved     HOME     SITE MAP    CONTACT US
New York, NY  * Get Connected with the New Health Consumer  * Phone 800.884.7431 *