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Case Studies
Directed Health’s broad experience in both Business-to-Consumer and Business-to-Business
markets is built upon the 25+ years experience served in executive positions and consulting engagements by its founder and
president Robert Mendyk.
Established a Go-to-Market Strategy Which Enabled a Digital Printing & Fulfillment Vendor
to Expand into the Healthcare and Pharmaceutical Markets A document management company to financial institutions
sought to expand into the healthcare and pharmaceutical markets. A market opportunity road map was created that helped
the firm identify and direct its sales staff to capture several key customer accounts including a top-10 health insurance
plan and a national clinical services company. In addition, a product strategy was developed which led to the successful promotion
of solutions targeting these high-growth market segments: Membership enrollment kits Health and wellness programs Patient adherence and compliance Pharmaceutical brand loyalty
program Patient assistance programs
Developed a Business Plan to
Launch a Sales Channel for a Start-up Vendor of Electronic Medical Record Software Linking Remote Physician Offices with Clinical
Labs and Hospitals
A
software developer of clinical lab connectivity solutions for physicians required a plan for launching its sales and marketing
functions to span the entire United States The completion of a marketing plan helped the firm establish direct sales channel of four direct sales reps and an
indirect reseller channel incorporating world class organizations such as Mayo [Clinic] Medical Laboratories, Integrated Medical
Systems (Eli Lilly & Co.) and HBO & Company (McKesson).
Developed
a Business Plan for Launching a Pioneering Industry Initiative for Delivering Pharma Brand Awareness Messages to Physicians
Via Wireless Cellphones A leading provider of prescription pad subscription services wished to launch a new subsidiary company
focused on delivering Smartphone-based electronic prescribing and text messaging capabilities to physicians; with sponsorship
provided by the nation’s top pharmaceutical firms. The formation of a comprehensive business plan led to the successful launch
of a new wireless subsidiary company, the development of a product prototype, the formation of a sales and customer service
staff and the capture of six major pharmaceutical sponsors.
Enhanced
Sales Channel Revenue Productivity for a National PBM Provider of Prescription Drug Benefits to Employer Groups, Unions and
TPAs A
national pharmacy benefits management firm wanted to improve the performance of its sales staff Developed a sales reorganization plan which
enhanced internal sales operations and the consultative selling effectiveness of its sales staff, which enabled the firm to
meet its sales goals and achieve recognition as a top-10 fastest growing company by Inc. Magazine
Created
a Go-to-Market Strategy for an e-Learning Vendor of Hospital Staff Compliance Education to Expand into the Pharmaceutical
and Managed Care Markets - A leading
e-Learning provider to the hospital market sought to develop a suite of solutions targeting the compliance education needs
of the pharmaceutical and managed care segment
- Performed
a market research study of market requirements and developed a product strategy highlighting areas of potential opportunity,
which led to the capture of a major health insurance account and a foundation for further business expansion
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