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Strategic Planning Services
Directed
Health's Strategic Planning Services Chart the Optimal Course to Launching Consumer-Directed
Health Initiatives
The strategic planning process is one of the most important executive
functions for guiding your organization’s future. A strategic business plan can provide providing a structural
foundation for defining your business objectives, measuring the progress made to date and managing the process for goal achievement. Serves as a guide for decisions and actions throughout the year Keeps goals, objectives and accountability in focus Aligns the efforts of your organization throughout the year Provides a new perspective on your business Foster culture change within an organization Provides
a path towards implementing price/quality transparency and employing price/value as a consumer marketing tool
Market Research & Analysis Research enables you to identify the composition and dynamics of consumer
market segments in terms of revenue, key trends, competitors, market size, socio-economic factors and demographics.
Understanding what “consumers really
want” is the cornerstone of establishing effective marketing plans, strategies and tactics which drive plans for branding,
marketing communications and product development. Identify
potential consumer market segment(s) and their needs, wants and preferences Understand where and how patients live – lifestyles and consuming habits. Employ behavioral modeling to develop prospect targeting databases and candidates for direct mail and wellness programs Financial Budget Analysis and projections SWOT Analysis of your company's strengths, weakness, and opportunities
Business Plan Development A well written business plan will create an actionable strategic plan to
aid in daily decision making and help your organization achieve the following objectives: Assess current market projections, prediction of market movement Identify key areas of opportunity based your current market position, experience
and strengths Communicate a vision
of where the company is and where the company is going, Establish the organization’s long term and short term goals Identify business unit and staff accountability for goal achievement Define a set of metrics
that can be utilized to measure short term progress on a daily/weekly basis
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