Directed Health- your source for CDHC strategic planning, marketing & consulting

Marketing Strategies and Tactics

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We'll Develop a Consumer-Centric Marketing Plan for Leading Your Organization Upward

Directed Health will support the achievement of these marketing objectives:

Establish your corporate identity and branding for establishing how your customer will come to recognize your organization

Identify the value proposition comprising the set of benefits through which your service or product will deliver value to the consumer

Define your market positioning to differentiate yourself from others for competitive advantage

Identify direct marketing, web portals and other methods for generating sales leads and communicating directly with consumers

Attain high levels of customer service and retention for optimizing each “touch point” with customers for making it a pleasurable and satisfying experience

Strategic Planning and Business Plan Development

  • Provides a guide for decisions and actions throughout the year
  • Identify potential consumer market segment(s) and their needs, wants and preferences
  • Serves as the cornerstone of establishing effective marketing plans, strategies and tactics

Sales Lead Generation Programs

  • Direct marketing campaigns
  • Web portals, e-Commerce and search engine optimization
  • Increase customer loyalty
  • Customer add-on purchases
  • 3rd party sponsorship and subsidies

Incentive Based Programs

  • Provide incentives to influence behavior and lifestyle changes
  • Direct mail solicitation and call-to-action
  • Brand awareness and loyalty purchase programs
  • Opt-in or opt-put membership programs including wellness
  • Coupons and promotions

Customer Relationship Management

  • Establishing customer information at the point of service provides a structured approach for communicating with your top customers and manage daily interaction.
  • Establish rewarding service experiences at each point of customer contact
  • Manage customer and prospect contact information
  • Monitor customer interactions and responsiveness
  • Determine program effectiveness
  • Identify highest value customers or most productive partners
  • Customer analytics including profitability, buying patterns

Other Tactical Marketing Programs

  • Medication adherence and compliance initiatives
  • Pilot programs to assess effectiveness.
  • Pharmaceutical point-of-care sampling and sponsorships
  • Strategic alliances and partnerships
  • Health and wellness events (Health Screenings)
  • Patient recruitment & enrollment for clinical trials

 

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