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Marketing Communications, Advertising and Promotion
We’ll
Employ your Marketing Strategy to Produce Multi-faceted Marketing
Communications In
an era of consumer-driven healthcare, effective communications lies at the heart of all activities aimed at improving the
quality, efficiency and satisfaction with delivered care. It also serves to create competitive advantage for organizations
looking to forge opportunities for establishing consumer value based on quality/price metrics and building long-term relationships. Other benefits of an integrated marketing communications
strategy include: Create
strong brand awareness and motivate customers to take action Communications tailored to individual preferences may lead to higher adherence and compliance and reduced patient
interventions and administrative cost Implement
successful lead generation campaigns Target
specific patient groups and individual patient attributes based on individual patient attributes and preferences Determine effectiveness of various types of message content, communication channels
and ROI
Creative
Design & Development Positioning
your products and services to demonstrate their advantages you’re your competition Copy composition and marketing collateral design Employ multiple media like web sites, brochures, e-mail, direct mail, sales
presentations Employ campaign management
tools to manage and build upon the delivery of previous messages and each contact with individuals
Web Strategies for Delivering e-Health Information,
Marketing and Communities Personalize
the contact with customers to deliver timely and relevant information and to boost overall customer experience and interaction Leverage the latest digital technologies and online tools to enhance your
offerings Employ a web presence that
responds to the needs of your customers including e-commerce and business process applications Implementing pay-per-click advertising and search engine optimization (SEO)
tools using popular search engines Develop
strategies for employing online health information, Q&A and Health 2.0 communities for people with similar interests
Print Collateral and Fulfillment Customized & relevant patient documents vs. standardized “pick
and pack” kits High volume offset
lithography option vs. personalized digital print on demand Document management systems include web to print Member enrollment kits and provider directories Marketing collateral Automated
forms production including HRAs, enrollment forms Patient compliance postcard reminders Brochures and newsletters Disease
management & specialty phama self-care guides Health and wellness newsletters Patient adherence and compliance reminders and notices
Telephony Voice and Text Messaging Automated interactive voice solutions Call center services Wireless cell phone text messaging Inbound or outbound voice messaging Broadcast message alerts to select groups Patient appointment call reminders Consumer surveys
Public Relations Press release writing & distribution Press release writing & distribution Press kits and materials Media tours & publicity events Media liaison at trade shows
Telephony Voice
and Text Automated interactive voice solutions Wireless cellphone text messaging Inbound or outbound voice messaging Broadcast message alerts to
select groups Patient appointment call reminders Consumer surveys
Public Relations Press release writing &
distribution Press release writing & distribution Press kits and materials Media tours & publicity events Media liaison at trade shows
Trade Show and Event Marketing
Multimedia Presentations Establish methods for educating prospects Multi-Media educational CDs & Video Presentation CDROMs On-line e-Learning interactive training
Media Measurement and Analysis
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