Effective Marketing & Branding Campaigns for Hospitals, Health Systems, Physicians & Ancillary Services

Establish Marketing Plans to Leverage a Changing Market

• Evaluate strategies of relevance to greater consumer involvement
• Provides a path towards implementing price/quality transparency and employing price/value as a consumer marketing tool

Improve Member/Patient Communications

• Educate members about plans and designs, benefits and utilization,
• Provide economic incentives to encourage  lifestyle behavior changes
• disease management compliance to help improve health and control costs
• Pre-enrollment and open-enrollment campaigns
• Summary plan descriptions
• Enrollment communications and welcome kits
• Wellness newsletters about diet, nutrition, fitness, disease prevention and other

Enhance the Online Web and Information Technology Infrastructure

• Improve member access to health information and patient education
• Tools for health self-management including health screenings, risk assessments and electronic health records
• provide decision support tools around plan design that help guide a patient through the pros and cons—and costs—of treatment choices
• E-Commerce tools to improve business processes, accuracy and transaction efficiency
• Support efforts to provide an exceptional customer experience