Directed Health- your source for CDHC strategic planning, marketing & consulting

Corporate Identity & Branding

Directed Health Will Create a Brand Strategy That Clearly Sets You Apart In an Increasingly Crowded Marketplace

Generating a brand identity will establish the set of values that defines what your organization is and what it represents. In a consumer environment, your brand is typically the first and last thing that consumers remember about your organization.  For an established healthcare organization interested in branching out into new service areas, we can help create a nested brand strategy that supports the success of your new initiatives- while complementing or revitalizing your existing brands.

  • Consists of positioning statements, messaging and your company’s unique value proposition
  • Explains how you would like customers and other constituents recognize and remember your company
  • Defines what your company’s brand should stand for
  • Helps  identify your competitive advantages and how best to communicate them to each of your target audiences.
  • Drives marketing communications, advertising, promotion and other deliverables

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