Establish Marketing Plans to Leverage an Emerging Market

• Collect market research to identify who prospective patients are, where to locate the facilities to serve those patients and what level of activity the facilities will ultimately realize.

  Evaluate strategies of relevance to greater consumer involvement
• Provides a path towards implementing price/quality transparency and employing price/value as a consumer marketing tool

Improve Member/Patient Communications

• Educate members about plans and designs, benefits and utilization,
• Provide economic incentives to encourage  lifestyle behavior changes
• disease management compliance to help improve health and control costs
• Pre-enrollment and open-enrollment campaigns
• Summary plan descriptions
• Enrollment communications and welcome kits
• Wellness newsletters about diet, nutrition, fitness, disease prevention and other

Enhance the Online Web and Information Technology Infrastructure

• Improve member access to health information and patient education
• Tools for health self-management including health screenings, risk assessments and electronic health records
• provide decision support tools around plan design that help guide a patient through the pros and cons—and costs—of treatment choices
• E-Commerce tools to improve business processes, accuracy and transaction efficiency
• Support efforts to provide an exceptional customer experience