Directed Health- your source for CDHC strategic planning, marketing & consulting

Healthcare IT & Outsourcing

We’ll Provide Marketing Direction & Support for Technology Providers Targeting the Health Industry

Establish Marketing Plans to Leverage a Changing Market

  • Collect market research to identify who prospective patients are, where to locate the facilities to serve those patients and what level of activity the facilities will ultimately realize.

    Evaluate strategies of relevance to greater consumer involvement
  • Provides a path towards implementing price/quality transparency and employing price/value as a consumer marketing tool

Potential Areas For Development

  • Information for consumer empowerment through health management tools including self-care health information and wellness guides to enable patients to understand and manage their care
  • Patient-friendly tools to provide decision support of available healthcare options including cost and quality and other matters related to pricing and transparency
  • Automated tools  for capturing and integrating clinical data and transactions from various collection points and maintaining electronic health records for review by stakeholders
  • Healthcare 2.0/3.0 tools which refer to the creation of web-based communities of stakeholders to enhance the sharing of health information to enhance patient care.  May include: interactive and social media such as blogging, networking and video

Technology Start-Up Enterprises

  • Health information content and delivery
  • Online information portals-price and quality, medical information, rating
  • IT infrastructure consulting
  • Patient e-Learning and education tools
  • Software tools for patient self-care
  • Remote clinical monitoring tools
  • Health management and claims & benefits administration
  • Patient adherance and compliance essaging
  • Incentive programs including wellness and loyalty
  • Business Process Outsourcing
  • Digital on-demand printing,  and document management
  • Message campaign management including web, telephony, email, text messaging
  • Health 2.0/3.0 web community development

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